Testimonials
Here's what ManEDGEment Solutions clients and past employers have to say about working with Diana:
Consulting Testimonials
"During the initial stages of our start-up
we realized our unique offering was much more comprehensive than our
competition, even more so than we had anticipated. However, in
positioning our services in the market we seemed to be so different that we ran
the risk of not being considered competition to the established
providers.
Diana was instrumental in helping us understand
the real breadth and benefits of our services, and how to correctly position
ourselves. She was creative in the message, but at the same time helped
us establish a marketing plan with substance that could be successfully
executed. We would certainly use Diana again, based on the success we had
with her."
·
Ed
Pierson, President, TMP Worldwide eResourcing
“We expected Diana to bring the high degree of
professionalism, experience and expertise that she exhibited during our project
but we were very pleased – and our expectations exceeded – with the level of
passion and creative thinking she brought to bear on solving new problems as we
encountered them. This combination of skills was in no small part a
direct cause of the project’s success and will be the primary factor for us to
work with Diana again in the future.”
·
Jason
Bunge, Office Productivity Tool Product Marketing Manager, Microsoft
Corporation
"Diana Harotian is one of the highly
talented women in New England business today. As a corporate strategist,
market analyst, and product marketing executive in the high-tech industry, she
has proven skills in the complex industry of electronics and computing, and has
transferred her business acumen into a number of other demanding fields as
well. I highly recommend her for her strong marketing and communications
capabilities, as well as being a simply wonderful human being to work
with."
· Rita Glover, Industry Analyst, Electronic Design
Automation, EDA Today, L.C.
"In January 1999 I was asked to remediate my
company’s worldwide product and infrastructure Y2K readiness and compliance.
Given the complexity of the project, I retained Diana to provide project
management consulting.
In short order, Diana not only helped develop a
comprehensive program and reporting process, but also became a trusted partner
and recognized as second in command. The latter accomplishment is most notable
in that our team consisted of senior members of 24 worldwide organizations and
we reported our progress monthly to the Board of Directors. As an 'outsider'
Diana was able to accomplish this through her continued display of her
abilities and senior leadership."
·
Wayne
Furman, Director, Corporate Integration and Strategy & Corporate Y2K
Program Office, Data General Corporation
Employer Testimonials
“Diana worked for me during her 2 1/2 tenure at
META Group. In her capacity, Diana was responsible for major projects,
staff leadership, and business development. Diana's wealth of experience
was clear - she brought significant expertise and insight into every engagement
she was involved with. She was a seasoned professional - and a rare
individual who could bridge the intellectual requirements of strategic
marketing with the operational demands of tactical marketing. The clients
Diana worked with were delighted with the research she conducted, and the strategies
and tactics that resulted from her work.”
- Mark Coggin, Vice President IT
Vendor Group, META Group, Inc.
"Under
Diana's tenure as VP of Marketing at PADS Software, the company significantly
enhanced its market share and reputation, which ultimately led to a successful
merger with very favorable terms for PADS. She accomplished this by having both
the vision and leadership skills to lead the development of the next generation
of the PADS product, a completely re-engineered version of the software.
The entire development process, from specification
to product launch, was a true team effort between Marketing and Engineering,
absent the usual rancor and conflicts. Diana's vision was validated when the
new product was embraced by both existing and new customers. For me personally,
this was the most satisfying and successful large scale software development
project I have ever participated in, and much of its success was due to Diana's
leadership."
- Howard
Schutzman, CTO, PADS Software
“Diana worked in my organization
at Digital Equipment Corp. in the mid-to-late 1980s. She played a major
role in selling the idea that application and solution providers who resold DEC
gear should be embraced as true marketing partners. This had been an
alien concept at Digital where the prevailing attitude was "we can do it
all, and don't need third party distribution channels, and we certainly don't
need to invest in joint selling and marketing with them." After
receiving approval to change this policy at the Marketing and Sales Strategy
Committee, Diana also played a major role in rolling out this program to the
field sales organization, both in the U.S. and in Europe.
Diana is a smart and focused
executive with great people skills. She'd be an asset to any team or any
marketing or strategic project."
- Eli Lipcon,
Digital Equipment Corp., Vice President, Direct Channels Marketing and Vice
President, Consumer and Process Industries; Bell Atlantic, Vice President,
General Business Sales (retired)