Here's what ManEDGEment Solutions clients and past employers have to say about working with
"During the initial stages of our start-up we realized our unique offering was
much more comprehensive than our competition, even more so than we had
anticipated. However, in positioning our services in the market we seemed to be
so different that we ran the risk of not being considered competition to the
Diana was instrumental in helping us understand the real breadth and benefits of
our services, and how to correctly position ourselves. She was creative in the
message, but at the same time helped us establish a marketing plan with
substance that could be successfully executed. We would certainly use Diana
again, based on the success we had with her."
expected Diana to bring the high degree of professionalism, experience and
expertise that she exhibited during our project but we were very pleased – and
our expectations exceeded – with the level of passion and creative thinking she
brought to bear on solving new problems as we encountered them. This
combination of skills was in no small part a direct cause of the project’s
success and will be the primary factor for us to work with Diana again in the
"Diana Harotian is one of the highly talented women in New England business
today. As a corporate strategist, market analyst, and product marketing
executive in the high-tech industry, she has proven skills in the complex
industry of electronics and computing, and has transferred her business
acumen into a number of other demanding fields as well. I highly recommend
her for her strong marketing and communications capabilities, as well as
being a simply wonderful human being to work with."
- Rita Glover, Industry Analyst,
Electronic Design Automation, EDA Today, L.C.
January 1999 I was asked to remediate my company’s worldwide product and
infrastructure Y2K readiness and compliance. Given the complexity of the
project, I retained Diana to provide project management consulting.
short order, Diana not only helped develop a comprehensive program and reporting
process, but also became a trusted partner and recognized as second in command.
The latter accomplishment is most notable in that our team consisted of senior
members of 24 worldwide organizations and we reported our progress monthly to
the Board of Directors. As an 'outsider' Diana was able to accomplish this
through her continued display of her abilities and senior leadership."
Furman, Director, Corporate Integration and Strategy & Corporate Y2K Program
Office, Data General Corporation
“Diana worked for me during her 2 1/2 tenure at META
Group. In her capacity, Diana was responsible for major projects, staff
leadership, and business development. Diana's wealth of experience was clear -
she brought significant expertise and
insight into every engagement she was involved with. She was a seasoned
professional - and a rare individual who could bridge
the intellectual requirements of strategic marketing with the operational
demands of tactical marketing. The clients Diana
worked with were delighted with the research she conducted, and the strategies
and tactics that resulted from her work.”
"Under Diana's tenure as VP of
Marketing at PADS Software, the company significantly enhanced its market
share and reputation, which ultimately led to a successful merger with very
favorable terms for PADS. She accomplished this by having both the vision
and leadership skills to lead the development of the next generation of the
PADS product, a completely re-engineered version of the software.
The entire development
process, from specification to product launch, was a true team effort
between Marketing and Engineering, absent the usual rancor and conflicts.
Diana's vision was validated when the new product was embraced by both
existing and new customers. For me personally, this was the most satisfying
and successful large scale software development project I have ever
participated in, and much of its success was due to Diana's leadership."
worked in my organization at Digital Equipment Corp. in the mid-to-late 1980s.
She played a major role in selling the idea that application and solution
providers who resold DEC gear should be embraced as true marketing partners.
This had been an alien concept at Digital where the prevailing attitude was "we
can do it all, and don't need third party distribution channels, and we
certainly don't need to invest in joint selling and marketing with them." After
receiving approval to change this policy at the Marketing and Sales Strategy
Committee, Diana also played a major role in rolling out this program to the
field sales organization, both in the U.S. and in Europe.
Diana is a smart and focused executive with great people skills. She'd be an
asset to any team or any marketing or strategic project."
Digital Equipment Corp., Vice President, Direct Channels Marketing and Vice
President, Consumer and Process Industries; Bell Atlantic, Vice President,
General Business Sales (retired)