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  ManEDGEment Solutions

Active Management Consulting, from Concept to Completion


Diana Harotian, Executive Consultant

  • Ms. Harotian has over twenty years' expertise in business strategy and planning, process assessment and modification, channel and partner strategy, high-technology product marketing, and executive management.

  • Currently, Ms. Harotian is Partner and CMO for Orion Data Management. Development of strategy and business plan for an IT Professional Services start-up specializing in data management services, compliance and disaster recovery. Develop key partnerships/alliances, organizational development and marketing sales strategy and tactics for financial services and healthcare targeted industries.
  • Previously, she was an independent consultant for ManEDGEment Solutions, a consulting firm she founded in 1997 that provides consulting services to technology companies with a focus on strategy development, market and revenue growth, and organizational transformation.
  • She was employed with META Group from November 2000 to March 2003 as Director of IT Vendor Services, where she was instrumental in developing product launch and corporate positioning strategies for IT software companies, large and small. Ms. Harotian completed research and analysis on wireless, security, business performance and collaborative knowledge management, and server/chip technologies.

  • Ms. Harotianís previous work experience includes four years as Vice President of Marketing at PADS Software, a leading vendor in Windows-based electronic design automation software. Under her leadership, PADS reengineered a PC stand-alone product to capture new market opportunities as a higher end product suite for enterprises, successfully repositioning PADS as a leader and helping it achieve its financial goals.
  • Prior to PADS, Ms. Harotian was employed 12 years at Digital Equipment Corporation working in industry, application, channel, product, and corporate marketing.  During this time she launched and marketed a software product, developed sales training and communications vehicles, directed major events to support 3rd party developers and OEMs, and developed a joint selling methodology used to maximize joint selling revenues.  Ms. Harotian was an internal consultant to Digitalís European subsidiaries for two years.  Additionally she led solution selling efforts across twenty-two industry marketing groups working with group managers, and was appointed as process manager for the marketing and sales reengineering process.  Industry experience includes healthcare, university, electronic design automation, state and local government, pharmaceutical, manufacturing and computers.

  • Ms. Harotian earned an M.B.A. from Bentley College with a concentration in international and services marketing, a M.Ed. from Boston University, and a B.A. from William Paterson University of New Jersey.

Expertise... Excellence... Execution



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